Communications

Provided by Education Leeds

  1. Purpose of the service
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    • The role of the Communications Team is to enable Education Leeds' teams to communicate effectively to internal and external audiences, including schools, via:
      • information and dissemination and feedback - establishing systems for two-way communications;
         
      • consultation - listening to schools and their communities, and ensuring transparency and flexibility;
         
      • e-communications - delivering 21st century communications;
         
      • marketing - promoting the vision of education in Leeds and celebrating successes across the city;
         
      • media relations - raising the profile of education in Leeds via press and broadcast media;
         
      • risk and reputation management - managing crisis communications, handling sensitive information and balancing negative opinions.
  2. Description of the service
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    • The Communications Team consists of the following services:
      • Customer Relations - managing customer feedback, advising on managing school complaints, support for corporate consultation and customer service improvements, facilitation of the Family of Schools and Headteacher Forum meetings, management of the Schools Hotline, co-ordination of school term dates;
         
      • Leadership Support - administrative and secretarial support to the Executive and Leadership Teams of Education, receptionist service for Education Leeds main reception, management of crisis line for schools, management of Ofsted 'hotline', administrative support for Education Leeds Board;
         
      • Marketing - advice and guidance on promotional opportunities, event management, and marketing material production for schools;
         
      • Media Relations - direct handling of journalists on behalf of schools.  Will act as intermediary between schools and journalists and provide advice and guidance to Headteachers and Governors on managing the media.  Assistance with the production and promotion of stories to issue to the media.  Advice on photography and filming and reactive/proactive media interviews.
  3. Pricing Structure
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    • There is no charge for this service to the maintained schools of Leeds.
  4. Contact Details
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